Retailers have spent the past several years experimenting with artificial intelligence, deploying chatbots, copilots, and analytics tools designed to boost efficiency and improve decision-making. But as AI adoption matures, the conversation is shifting away from experimentation and toward operational impact.
“What’s a little different this year than last year is that retailers are getting, I would say, more serious about AI,” Kristin Howell, part of SAP’s retail industry product management team, told Supply Chain Management Review.
That seriousness reflects a growing realization: AI value does not come from isolated tools, but from embedding intelligence directly into core business processes supported by clean, real-time data and clear guardrails.
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